With over 100 billionaires and countless millionaires residing here, NYC is ripe for organizations to leverage out-of-home advertising, especially digital taxi top ads, to connect with affluent audiences. In this post, we will explore three compelling strategies that non-profits can implement to boost their visibility and influence donor behavior.

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and...

New York City is a bustling hub filled with energy and life, and nothing symbolizes this better than the iconic yellow taxis weaving...

In the vibrant streets of New York City, where skyscrapers tower over bustling avenues, taxi tops serve as mobile billboards that grab...

In today's world, where environmental concerns are at the forefront, businesses are reassessing how they market themselves. Consumers are...