As the holiday season approaches, retailers will soon experience one of the busiest shopping periods of the year. With many consumers out and about, it's crucial to use effective advertising strategies to grab their attention. One promising tactic is digital taxi top advertising, which has shown to be an effective way to boost retail sales. This post will outline three practical ways to use taxi top media to drive retail sales during the holiday season, backed by recent data and research. The Power of Proximity Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases. For example, in New York City, SOMO provides advertising on 4,000 yellow taxis , enabling brands to engage potential customers as they navigate busy streets. By placing ads strategically on taxis near retail stores, brands can effectively influence shopping behaviors. Imagine a potential customer seeing a promotion for a local store right before they walk past it. It's a prime example of effective timing leading to increased foot traffic. Flexibility in Ad Creative The holiday season is known for swift changes in consumer preferences and promotions. Digital out-of-home (DOOH) media, like taxi top advertising, allows brands to quickly adapt their ads to reflect last-minute deals or seasonal offers. This flexibility can be vital for retailers aiming to create urgency. For instance, a store launching a flash sale on winter coats can quickly change its taxi top ads to feature this limited-time offer. The ability to update ads in real time helps brands communicate promotions effectively to consumers who are already out shopping, increasing the chances of driving immediate sales. Targeting the Right Audience Another significant benefit of taxi top advertising is the capability to reach specific demographics and locations. Using tools like geofencing, SOMO can optimize campaigns to only run in proximity to retail destinations relevant to the brand. This tailored approach enables retailers to spend their advertising budget wisely and ensure their messages resonate. For example, a high-end fashion retailer could focus its taxi top campaigns in affluent neighborhoods, targeting areas where potential customers reside. Research shows that ads targeting the right audience can boost engagement rates by up to 40% , making this focused strategy particularly effective during the holiday rush. Maximizing Retail Impact This Holiday Season As the holiday season draws near, retailers must make the most of every opportunity to drive sales and connect with consumers. Digital taxi top advertising is an innovative, effective way to promote retail sales, thanks to its proximity to shopping destinations, flexibility in ad content, and targeted reach. By implementing these strategies within their holiday campaigns, brands can boost their visibility and revenue during this vital time of year. Given that 68% of consumers notice out-of-home ads as they head to shops, the potential for success is impressive. As brands gear up for the holiday shopping season, embracing taxi top media can significantly enhance their chances of capturing consumer attention and increasing sales. Sources: OAAA. (2023). "The Impact of Out-of-Home Advertising on Consumer Behavior." Nielsen. (2023). "Consumer Insights on Out-of-Home Advertising."

Learn more about SOMO's new TaxiTV product offerings on our Products & Solutions page. New York, NY — SOMO, a leader in digital taxi top media, today announced a new strategic partnership with CMT, the premier in-car TaxiTV advertising platform, to create a unified, full-journey media solution for brands targeting dynamic, on-the-go urban audiences. This powerful alliance brings together two of the most iconic and impactful touchpoints in the New York City’s taxi ecosystem: SOMO’s bold, high-visibility digital taxi tops that dominate the city’s streetscape and CMT’s immersive, passenger-facing TaxiTV screens inside the city’s iconic yellow cabs, delivering premium video content throughout the ride. Together, SOMO and CMT create a 360° media experience that engages consumers from curbside to destination, reinforcing New York City’s yellow taxi as both a symbol and as one of the most innovative advertising platforms in the world. “We’re thrilled to partner with CMT to expand the value we provide advertisers,” said Jamie Lowe , Chief Revenue Officer at SOMO. “By integrating street-level visibility with in-ride engagement, we’re enabling brands to connect with audiences at every moment of the journey.” CMT’s extensive in-car media network spans 5,600 passenger-facing screens across 10 major U.S. markets, including New York, Chicago, Boston, and San Francisco, delivering upwards of 20 million monthly impressions. With a 100% viewability and completion rate, 56% unaided recall, and advanced capabilities like geo-targeting and flexible scheduling, CMT’s platform ensures advertisers quality exposure and measurable results. “CMT has been innovating in New York’s taxi industry for nearly two decades, and we know the enduring power of the yellow cab,” said Jason Poliner , Vice Chairman and President of CMT Group. “With SOMO’s eye-catching digital tops and our in-cab TaxiTV screens, we are elevating an established platform that already connects millions of riders and advertisers every day. From street to seat, this partnership takes innovation to the next level, giving brands unparalleled creative flexibility and reach in the taxi capital of the world.” SOMO operates the largest digital taxi top media network in New York City, with 4,000 digital displays across a fleet of 2,000 iconic yellow taxis. As the newest U.S. venture from GPO Vallas—a prominent Latin American media group based in Mexico City—SOMO is actively expanding its footprint across the country. This collaboration with CMT marks a significant milestone in SOMO’s U.S. growth strategy. The partnership enables synchronized messaging across both platforms, offering advertisers the ability to deliver cohesive campaigns featuring pre-roll video, promotions, or contextually relevant content based on time of day, location, or major city events. With this collaboration, New York’s yellow taxis remain at the forefront of both culture and innovation—offering brands a media stage as iconic as the city itself. The SOMO x CMT partnership is now live and available for immediate campaign planning. Inventory is available directly through SOMO or programmatically via leading SSPs. For media kits, rates, or to schedule a consultation, contact info@somo.world . About SOMO. SOMO is a New York City-based digital out-of-home (DOOH) company specializing in digital taxi top advertising. With 4,000 digital taxi top displays in New York City, SOMO provides advertisers with a bold, mobile platform to capture attention in the heart of the city.  SOMO is a division of GPO Vallas , a family of Latin American media companies based in Mexico City, Mexico. About CMT. CMT is a leader in in-car media innovation, operating a national network of TaxiTV video screens in taxis across 10 major cities. CMT’s platform offers brands a high-impact, anti-fraud, video advertising environment with unmatched engagement and completion rates. ( Reposted from OOH Today, September 3, 2025 )

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top of mind for consumers - it’s a priority for brands, too. As audiences become more environmentally conscious, advertisers are looking for ways to align their messaging with meaningful action. At Screenverse, we share that commitment. That’s why we’re proud to support a growing roster of digital out-of-home (DOOH) partners who are finding innovative, scalable ways to reduce environmental impact while delivering powerful campaigns. As DOOH continues to grow - projected to hit $19 billion in global ad spend by 2025 - so does the opportunity to build a more sustainable foundation for the future of media. Here’s how our partners are driving impact through eco-friendly innovations, material efficiency, and purpose-driven technology SOMO executed a campaign of Earth Month Facts during the month of April 2025 to educate the public on the virtues of environmental stewardship. SOMO: Moving Media with a Mission SOMO’s hybrid-electric, vehicle-based media platform brings DOOH to the streets of New York in a more sustainable way. With a 65% market share of Digital NYC Taxi Tops, SOMO navigates high-traffic urban areas, delivering dynamic campaigns with reduced emissions and maximum visibility. A 50% hybrid fleet (with more to come!) means lower fuel consumption and approximately 7,800 metric tons of carbon savings annually. 4,000 digital taxi tops are being treated with Titanium Dioxide (TiO2), a compound that degrades airborne pollutants such as Nitrogen Oxides (NOx), to help clean the air as taxis move through the city. As part of the GPO Vallas family, SOMO is expanding its hybrid fleet and supporting urban greenification initiatives to further reduce environmental impact. "SOMO is committed to industry leadership surrounding cleaner air in cities and urban centers, with a vast well of success stories from the Latin American operations of GPO Vallas, our parent organization. We operate the largest digital taxi top network in NYC, which includes 1,000 hybrid-electric vehicles—one of the largest such fleets in the world,” says SOMO CRO Jamie Lowe. “Not only that, we've begun applying an air pollutant-scrubbing solution to our screens to passively pull contaminants from the air while circulating the city. And we're just getting started, so you can expect more to come from us." SOMO is a standout example of how innovation in media and mobility can merge for environmental action on the road and in the air. Targeting business decision-makers is turnkey with SOMO. The Green Media self-promo campaign targeted a conference dedicated to sustainability in advertising media in 2025. Sustainability in Advertising: A Key Driver of Consumer Behavior ‍77% of consumers are more likely to purchase from companies committed to making the world a better place. Among younger audiences, the numbers are more substantial—80% of Millennials and 66% of Gen Z say sustainability directly influences their purchasing decisions. For brands, the message is clear: aligning with sustainable media partners connects you with today’s values-driven consumers, leaving a lasting impression. Contact us to learn more about our custom inventory packages and audience-driven targeting strategies (like how many screens over-index against sustainable consumers). We’d be more than happy to help you turn green.

New York, NY May 5, 2025–SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership with Reveal, the industry-leading out-of-home (OOH) measurement platform. This collaboration brings advanced audience measurement and campaign effectiveness insights to SOMO's extensive network of Digital Taxi Tops across New York City. SOMO's fleet includes over 4,000 Video enabled Digital Taxi Top Screens installed on 2,000 vehicles, giving advertisers a unique opportunity to connect with one of the world's most vibrant consumer markets. By teaming up with Reveal, SOMO ensures its Moving Out of Home (MOOH) campaigns are supported by accurate, data-driven audience insights. MOOH, one of the fastest-growing segments within the OOH advertising channel, enables brands to deliver eye-catching, mobile advertisements that reach consumers wherever they are. SOMO operates the largest network of digital taxi tops in New York City, numbering 4,000 digital display units. Reveal has been at the forefront of OOH audience measurement since 2014, providing actionable data that advertisers trust to understand audience engagement. Their robust platform will now be integrated into SOMO's operations, enhancing campaign performance tracking and ensuring advertisers extract maximum value from their SOMO ad campaigns. “We welcome comparisons in the MOOH measurement space,” said Jon Frangakis, Chief Commercial Officer of Reveal. “Not all methodologies are created equal, and clients deserve transparency and rigor, in fact, the industry requires it. As the first to invest deeply in this category, we’re proud to bring a proven approach that delivers credible, actionable results. Our partners know they can count on us to raise the bar—and work with them to define what great measurement truly looks like.” Jamie Lowe, Chief Revenue Officer of SOMO, also expressed confidence in the partnership, stating, “We did our due diligence and evaluated other options in the audience and campaign measurement space. Reveal's product lived up to its reputation as the premiere option. This partnership positions us to deliver accurate and widely accepted insights to our clients while reinforcing the value of MOOH advertising in a market as dynamic as New York." This collaboration represents a milestone in advertising innovation, combining SOMO's mobility expertise with Reveal's proven measurement capabilities to transform how brands reach and resonate with audiences in the Big Apple. About SOMO SOMO, a sustainable mobility company and member of Grupo Vallas, is committed to redefining advertising potential in urban landscapes. With a network of over 4,00) Video enabled Digital Taxi Top Screens in New York City, SOMO connects brands with one of the largest and most diverse urban audiences in the world. SOMO’s next round of expansion plans will be announced shortly. About Reveal Since 2014, Reveal has been a trusted leader in out-of-home audience measurement. Dedicated to providing advertisers with actionable campaign insights, Reveal continues to set the benchmark for data accuracy and reliability in the out-of-home advertising space. For media inquiries, please contact: Randy Kilgore rkilgore@revealmobile.com Jamie Lowe lowe.jamie@gpovallas.com

During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and thinking about what I like, and sometimes don't love about the creative running. Taxi top advertising is a high-visibility, mobile ad format that reaches a broad audience in urban areas. Imagine your brand message traveling through the busiest streets, catching the eyes of thousands. That's the power of taxi top advertising. To make the most of it, these creative best practices I've noticed from our campaigns: 2025 Sweetgreen campaign announcing fries 1. Simplicity and Boldness: Keys to Effective Taxi Top Ads Use large, legible fonts that can be read quickly from a distance. Keep your text minimal—5-7 words are ideal—to make sure your message is clear at a glance. 2. High-Contrast Colors Use bold, contrasting colors to enhance visibility, especially at night. Avoid light colors on white backgrounds, as they can be hard to read in bright sunlight. 3. Eye-Catching Imagery Opt for high-resolution visuals to ensure easy recognition. Ensure graphics are not too detailed, as small details can get lost at a distance. For instance, a clear image of a coffee cup for a coffee brand. 4. Strong Branding & Call to Action (CTA) Include a logo or brand identifier that’s easy to recognize. A short, punchy CTA like “Order Now” or “Visit Us” works best. If including a URL or phone number, make sure it’s short and memorable . 5. Localized or Timed Messaging Some digital taxi tops allow dynamic content updates based on location, time of day, or weather. Example: A coffee brand can display “Morning Pick-Me-Up?” from 7 AM–11 AM. These are just a few of the take aways I have. If you ever want to reach out and chat about advertising on NYC cabs, don't hesitate to reach out to rebecca@somo.world .

In today's world, where environmental concerns are at the forefront, businesses are reassessing how they market themselves. Consumers are more aware of their impact on the planet and are increasingly drawn to brands that demonstrate environmental responsibility. This blog post explores the importance of choosing eco-friendly advertising methods, emphasizing out-of-home advertising. We will specifically look at taxi top ads that make use of hybrid vehicles, offering a great option for brands committed to reducing their carbon footprint. The advertising landscape is continually evolving. With a growing desire for sustainability, businesses must adjust their strategies. Companies that consider the environmental impact of their advertising not only contribute to a healthier planet but also enhance customer loyalty and align with consumer values. The Green Revolution in Advertising Traditionally, advertising has relied on resource-intensive methods, from massive billboards to printed flyers. However, a shift is taking place towards greener practices. Out-of-home (OOH) advertising is adapting, incorporating innovative techniques and technologies that lower environmental damage. By focusing on sustainable media partners, companies can explore eco-friendly materials and reduce waste. In a market filled with options, taxi top ads emerge as a prime candidate for businesses looking to go green. Why Taxi Top Ads Are a Sustainable Choice Taxi top ads are a dynamic form of out-of-home advertising that can transform urban environments. A key reason to consider them is the increasing number of taxi fleets adopting hybrid vehicles. Statistics show that hybrid taxis can reduce fuel consumption by up to 30% compared to traditional vehicles, cutting emissions significantly. By opting for taxi top ads, businesses promote their products while supporting the reduction of urban carbon footprints. Emissions Reduction Hybrid taxis, becoming more common in urban areas, enhance fuel efficiency and lower emissions. When companies choose taxi top ads, they not only reach wide audiences but also contribute to cleaner air in cities. For instance, cities like New York have reported a noticeable improvement in air quality as more taxis transition to hybrid models, showcasing the positive impact of such shifts. Yellow hybrid taxi promoting CA wildfire relief efforts Visibility and Reach Taxi top ads offer not just sustainability but exceptional effectiveness. They navigate various neighborhoods, busy urban centers, and airports, reaching millions of commuters each day. This constant movement generates spontaneous exposure, leading to recall rates that can be significantly higher than static billboards. Because of their dynamic nature, taxi top ads ensure that potential customers see them during their daily routines, making them a compelling choice for businesses wanting to combine promotional impact with eco-friendliness. Cost-Effectiveness When evaluating advertising possibilities, cost is always top of mind. Taxi top ads typically offer a lower entry cost compared to larger billboard spaces. This cost-effectiveness, along with their broad reach, allows businesses to stretch their advertising budgets further while embracing sustainable solutions. Moreover, hybrid taxis can operate efficiently for longer hours, even during peak traffic. This means taxi top ads have excellent visibility, increasing impressions and overall effectiveness, which is critical for any advertising campaign. Embracing Eco-Friendly Advertising Solutions The significance of adopting environmentally-friendly advertising practices is immense. Companies must recognize the importance of aligning with consumer values by implementing sustainable strategies. Taxi top ads stand out in this green movement, merging effective messaging with eco-conscious principles. This approach allows businesses to connect meaningfully with audiences while contributing to a healthier planet. By choosing taxi top ads, companies not only enhance their reputation but also promote a broader shift towards sustainability in advertising. As we move forward into an ever-changing world, it is clear that businesses prioritizing eco-friendly practices will set the standard for a sustainable future. Let’s drive toward that future—one hybrid taxi at a time!

In the vibrant streets of New York City, where skyscrapers tower over bustling avenues, taxi tops serve as mobile billboards that grab the attention of pedestrians and drivers alike. These dynamic advertising spaces offer a prime opportunity for brands to share their messages quickly as they navigate through the urban maze. With just a brief moment to make an impact, creating a call-to-action (CTA) that is both engaging and resonant is crucial for reaching a wide array of audiences. Focusing on clarity and boldness can significantly amplify the effectiveness of taxi top ads. The objective is to enhance visual appeal and communicate a clear message that drives potential customers towards action. Let’s explore some practical tips for crafting succinct and bold CTAs in taxi top advertising. Understand Your Audience and Context Before diving into design, it's essential to know your audience and their interests. New York City is a hub of diversity, with millions of commuters every day. Your target audience could be busy professionals hurrying to work or tourists soaking up the sights. By analyzing this varied demographic, you can craft messages that resonate. For example, a weekday morning ad might best appeal to workers who value time-saving solutions, while a weekend message could attract leisure seekers looking for entertainment. Knowing who you are speaking to will help you create a more effective ad. Keep It Simple and Direct Simplicity is vital in taxi top advertising. Average viewers have just seconds to glance at an ad, so complex messages can easily go unnoticed. Aim for clean and clear messaging that tells the observer what to do—whether that’s calling a number, visiting a website, or attending an event. For instance, rather than saying, “Don’t miss out on exciting offers; visit our website for details,” use a more straightforward approach: “Get 20% Off Your First Order! Call Now!” This direct messaging style ensures that your ad is impactful and easily comprehensible for anyone passing by. Use Bold Visuals Visual elements are crucial in making an ad memorable. Use bold imagery that complements your message without overwhelming it. Vibrant colors can catch the eye, while high contrast can make text pop against the background of a moving taxi. For example, a taxi ad promoting a restaurant might feature a large, mouth-watering image of a signature dish along with large print that reads, “Dine with Us Tonight!” Ensuring that key details, like contact information, are legible from a distance will make your message easier for viewers to absorb quickly. Make It Actionable A successful CTA encourages viewers to act immediately. The words you choose matter; use action-oriented verbs like “Call,” “Text,” or “Visit,” rather than vague suggestions. Rephrase statements like, “Join us for a great experience” to “Join the Fun! Text Us Now!” This type of language creates a sense of urgency and encourages immediate customer interaction rather than leaving them to think about it later. Consider the Logo and Brand Name While the CTA is the centerpiece of your taxi top advertisement, don’t neglect to include your brand name and logo. However, resist the urge to cramp too many elements into your design, as this could create clutter. Position your logo prominently—often in a corner—to enhance brand recognition without detracting from the main message. A well-placed logo ensures viewers know who is behind the enticing offer. Be Mindful of the Environment New York City is rich in different environments, from the hustle of Times Square to the calm of quieter neighborhoods. Tailor your messaging based on the location. For instance, a taxi advertising in a lively area might employ an energetic CTA, while an ad in a relaxed neighborhood could adopt a more understated tone. This contextual awareness amplifies your ad's effectiveness, allowing it to connect better with the immediate audience and increasing the chances of engagement. Final Thoughts In the fast-paced world of out-of-home (OOH) advertising—especially in a bustling city like New York—creating a succinct and bold call-to-action for taxi top ads is key. By understanding your audience, simplifying your messages, using compelling visuals, and making your CTA actionable, you can maximize the potential of this unique advertising format. Think of a taxi top ad as more than just an advertisement; it’s a prime opportunity to connect with individuals in a fleeting moment. With the right strategy, your succinct and bold CTA can create a lasting impression, helping your brand stand out amidst the urban frenzy. Embrace creativity, keep it simple, and continuously measure your success as you navigate this exciting advertising landscape!

New York City is a bustling hub filled with energy and life, and nothing symbolizes this better than the iconic yellow taxis weaving through its streets. With thousands of yellow taxis in NYC, these vehicles serve millions of passengers every day, making them a prime platform for advertisers. The tops of these taxis provide an excellent chance for brands to gain visibility in some of the city's busiest areas. Where should advertisers focus their efforts to get the most impact? This blog post dives into the neighborhoods with the highest taxi traffic and highlights the Upper East Side, Chelsea, and the Financial District as prime targets for advertising. Understanding Taxi Traffic in NYC Before diving into advertising, it's crucial to understand where taxi traffic is heaviest. Taxis are a critical part of New York City's transport system, especially in dense areas where public transport may not suffice. In neighborhoods with high taxi traffic, there is often more foot traffic, shops, restaurants, and cultural attractions, allowing brands to connect with diverse consumers daily. For instance, the Upper East Side sees a significant spike in taxi usage during weekends and holidays due to its concentration of luxury shopping and cultural landmarks, while Chelsea , known for its arts scene, experiences increased traffic during gallery openings and community events. Understanding these dynamics will help brands position their ads effectively. Upper East Side: Affluence Meets Activity The Upper East Side (UES) is one of NYC’s most affluent neighborhoods, featuring elegant brownstones and luxury boutiques. Notably, attractions like the Metropolitan Museum of Art draw both tourists and locals. In fact, during peak tourist seasons, visitor counts can reach upwards of 7.5 million annually at just this museum alone. Many UES residents are high-income earners who indulge in premium products and services. A study revealed that 70% of the area’s residents have a household income over $100,000, making it an ideal location for luxury brands. Taxi top ads in this area can effectively reach both affluent locals and tourists, capturing those interested in high-end dining or exclusive goods. For example, prominent brands like Chanel and Gucci have launched campaigns targeting this demographic, achieving impressive engagement rates that directly correlate with increased foot traffic during key shopping events. Chelsea: Art, Culture, and Traffic Flow Next is Chelsea, renowned for its vibrant art scene and diverse architecture. The High Line and its many contemporary art galleries draw a steady influx of visitors. On weekends, particularly during art openings, taxi demand can increase by 40%, highlighting the area's popularity. Chelsea's proximity to the Hudson River Park creates a busy atmosphere with people visiting nearby restaurants and events, further driving taxi usage. Advertisements in this area can effectively reach a culturally astute audience, as surveys show that 65% of Chelsea residents engage with arts-related events regularly. Financial District: A Hub of Business Activity The Financial District is another key area to consider for advertising. Home to Wall Street and major financial institutions, it bustles with professionals who rely on taxis for their daily commutes. With a workforce that contributes over $116 billion annually to the NYC economy, this neighborhood is a prime target for brands looking to connect with high-earning individuals. In this area, taxi top ads can effectively reach busy professionals who value convenience. Research indicates that 80% of individuals in this district have purchasing power driven by their high disposable incomes. Products that cater to their lifestyle, such as gourmet dining options or premium car services, resonate well with this audience. Moreover, tourist attractions like the New York Stock Exchange and the One World Trade Center also contribute to a constant flow of taxi traffic, ensuring that ads receive continuous exposure. Final Thoughts on NYC Taxi Traffic In a city that never sleeps, leveraging taxi top ads in high-traffic neighborhoods like the Upper East Side, Chelsea, and the Financial District is a smart move for brands looking to boost exposure. By understanding the local environment and demographics, businesses can tailor their messaging and better connect with their audience. Taxi tops can amplify your brand’s presence, turning heads and making lasting impressions. If you're interested in embedding your brand within the vibrant tapestry of New York City, consider taxi top ads as a powerful way to reach your target market. By focusing your strategy in these bustling neighborhoods, your ads will be positioned for maximum visibility. With the right approach, your brand will become part of the NYC landscape, creating memorable touches in the lives of residents and visitors alike. So gear up, refine your advertising strategy, and let the yellow taxi become a canvas for your urban storytelling in the heart of New York City’s iconic streets.

( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which they say will generate over three billion monthly impressions. The companies entered into an exclusive multi-year partnership with Ara and with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative Mobile Technologies (CMT). MTBOT is the largest yellow taxicab association in New York City. Through this partnership, SOMO will have access to up to 5,500 taxicabs to display advertising on top, currently representing over 65% market share of the total taxi tops in the city. “NYC’s taxi top advertising displays may be the most iconic and ubiquitous DOOH product in the United States,” said Gabriel Cedrone, CEO of GPO Vallas. “Through our partnership with Ara and the MTBOT, we are thrilled to bring our expertise together with our DNA of sustainability to create SOMO, the new branding for our car top network.” The idea is to jointly scale the digital car top ad network to the top U.S., Latin American and European markets with the goal of reaching more than 20,000 globally active displays. In addition to growing the size of the network, the companies are collaborating on next-generation car top display technology with a focus on sustainability and richer real time data for advertisers and city partners. “MOOH is experiencing a breakout moment,” said Jeff Cripe, CEO of Ara Labs. “We are excited to partner with GPO Vallas, whose 24+ years of OOH experience and leadership will be instrumental in growing Ara’s car top network from the largest in NYC to the largest in the world.” Ara’s car top network is already utilized by brands such as WalMart, Starbucks, FanDuel, Chase, and Louis Vuitton. GPO Vallas says it will double-down on sales efforts to U.S. based clients across all sectors as well as introduce the car top platform to its client base of international advertisers. The companies today announce that GPO Vallas’s US sales efforts will be led by Chief Revenue Officer and digital-out-of-home industry veteran Jamie Lowe. Ron Sherman, President of the Metropolitan Taxi Board of Trade (MTBOT) said “The partnership between MTBOT, CMM, Ara Labs, and GPO Vallas represents a major investment in the future of yellow taxicabs and the broader advertising landscape. By combining our extensive experience in the taxi industry with cutting-edge technology and global reach, we are delivering an unparalleled offering for advertisers. This collaboration not only enhances the visibility and impact of yellow cabs in NYC but also reinforces their enduring value as an integral part of the city’s vibrant transportation ecosystem”. GPO Vallas is a specialized OOH advertising company. For almost 25 years, the company has been a top player in the traditional OOH market and one of the most recognizable OOH companies in Latin America (LatAm), with presence in over 10 countries. Their focus is on the shared responsibility of creating cleaner and more livable urban environments for everyone. To achieve this goal, GPO Vallas designs and develops technological platforms that improve the quality of life for citizens while effectively addressing the pollution problems we face in our cities.

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the evolving world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. We’ll explore SOMO’s innovative approach to advertising in New York City and beyond, discuss the company’s big vision for growth, and uncover how brands can harness the power of DOOH in today’s omnichannel media landscape. From affordable ad strategies to creative storytelling, find out why SOMO is poised to transform the future of digital advertising in urban environments.