During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and thinking about what I like, and sometimes don't love about the creative running. Taxi top advertising is a high-visibility, mobile ad format that reaches a broad audience in urban areas. Imagine your brand message traveling through the busiest streets, catching the eyes of thousands. That's the power of taxi top advertising. To make the most of it, these creative best practices I've noticed from our campaigns: 2025 Sweetgreen campaign announcing fries 1. Simplicity and Boldness: Keys to Effective Taxi Top Ads Use large, legible fonts that can be read quickly from a distance. Keep your text minimal—5-7 words are ideal—to make sure your message is clear at a glance. 2. High-Contrast Colors Use bold, contrasting colors to enhance visibility, especially at night. Avoid light colors on white backgrounds, as they can be hard to read in bright sunlight. 3. Eye-Catching Imagery Opt for high-resolution visuals to ensure easy recognition. Ensure graphics are not too detailed, as small details can get lost at a distance. For instance, a clear image of a coffee cup for a coffee brand. 4. Strong Branding & Call to Action (CTA) Include a logo or brand identifier that’s easy to recognize. A short, punchy CTA like “Order Now” or “Visit Us” works best. If including a URL or phone number, make sure it’s short and memorable . 5. Localized or Timed Messaging Some digital taxi tops allow dynamic content updates based on location, time of day, or weather. Example: A coffee brand can display “Morning Pick-Me-Up?” from 7 AM–11 AM. These are just a few of the take aways I have. If you ever want to reach out and chat about advertising on NYC cabs, don't hesitate to reach out to rebecca@somo.world .

In today's world, where environmental concerns are at the forefront, businesses are reassessing how they market themselves. Consumers are more aware of their impact on the planet and are increasingly drawn to brands that demonstrate environmental responsibility. This blog post explores the importance of choosing eco-friendly advertising methods, emphasizing out-of-home advertising. We will specifically look at taxi top ads that make use of hybrid vehicles, offering a great option for brands committed to reducing their carbon footprint. The advertising landscape is continually evolving. With a growing desire for sustainability, businesses must adjust their strategies. Companies that consider the environmental impact of their advertising not only contribute to a healthier planet but also enhance customer loyalty and align with consumer values. The Green Revolution in Advertising Traditionally, advertising has relied on resource-intensive methods, from massive billboards to printed flyers. However, a shift is taking place towards greener practices. Out-of-home (OOH) advertising is adapting, incorporating innovative techniques and technologies that lower environmental damage. By focusing on sustainable media partners, companies can explore eco-friendly materials and reduce waste. In a market filled with options, taxi top ads emerge as a prime candidate for businesses looking to go green. Why Taxi Top Ads Are a Sustainable Choice Taxi top ads are a dynamic form of out-of-home advertising that can transform urban environments. A key reason to consider them is the increasing number of taxi fleets adopting hybrid vehicles. Statistics show that hybrid taxis can reduce fuel consumption by up to 30% compared to traditional vehicles, cutting emissions significantly. By opting for taxi top ads, businesses promote their products while supporting the reduction of urban carbon footprints. Emissions Reduction Hybrid taxis, becoming more common in urban areas, enhance fuel efficiency and lower emissions. When companies choose taxi top ads, they not only reach wide audiences but also contribute to cleaner air in cities. For instance, cities like New York have reported a noticeable improvement in air quality as more taxis transition to hybrid models, showcasing the positive impact of such shifts. Yellow hybrid taxi promoting CA wildfire relief efforts Visibility and Reach Taxi top ads offer not just sustainability but exceptional effectiveness. They navigate various neighborhoods, busy urban centers, and airports, reaching millions of commuters each day. This constant movement generates spontaneous exposure, leading to recall rates that can be significantly higher than static billboards. Because of their dynamic nature, taxi top ads ensure that potential customers see them during their daily routines, making them a compelling choice for businesses wanting to combine promotional impact with eco-friendliness. Cost-Effectiveness When evaluating advertising possibilities, cost is always top of mind. Taxi top ads typically offer a lower entry cost compared to larger billboard spaces. This cost-effectiveness, along with their broad reach, allows businesses to stretch their advertising budgets further while embracing sustainable solutions. Moreover, hybrid taxis can operate efficiently for longer hours, even during peak traffic. This means taxi top ads have excellent visibility, increasing impressions and overall effectiveness, which is critical for any advertising campaign. Embracing Eco-Friendly Advertising Solutions The significance of adopting environmentally-friendly advertising practices is immense. Companies must recognize the importance of aligning with consumer values by implementing sustainable strategies. Taxi top ads stand out in this green movement, merging effective messaging with eco-conscious principles. This approach allows businesses to connect meaningfully with audiences while contributing to a healthier planet. By choosing taxi top ads, companies not only enhance their reputation but also promote a broader shift towards sustainability in advertising. As we move forward into an ever-changing world, it is clear that businesses prioritizing eco-friendly practices will set the standard for a sustainable future. Let’s drive toward that future—one hybrid taxi at a time!

In the vibrant streets of New York City, where skyscrapers tower over bustling avenues, taxi tops serve as mobile billboards that grab the attention of pedestrians and drivers alike. These dynamic advertising spaces offer a prime opportunity for brands to share their messages quickly as they navigate through the urban maze. With just a brief moment to make an impact, creating a call-to-action (CTA) that is both engaging and resonant is crucial for reaching a wide array of audiences. Focusing on clarity and boldness can significantly amplify the effectiveness of taxi top ads. The objective is to enhance visual appeal and communicate a clear message that drives potential customers towards action. Let’s explore some practical tips for crafting succinct and bold CTAs in taxi top advertising. Understand Your Audience and Context Before diving into design, it's essential to know your audience and their interests. New York City is a hub of diversity, with millions of commuters every day. Your target audience could be busy professionals hurrying to work or tourists soaking up the sights. By analyzing this varied demographic, you can craft messages that resonate. For example, a weekday morning ad might best appeal to workers who value time-saving solutions, while a weekend message could attract leisure seekers looking for entertainment. Knowing who you are speaking to will help you create a more effective ad. Keep It Simple and Direct Simplicity is vital in taxi top advertising. Average viewers have just seconds to glance at an ad, so complex messages can easily go unnoticed. Aim for clean and clear messaging that tells the observer what to do—whether that’s calling a number, visiting a website, or attending an event. For instance, rather than saying, “Don’t miss out on exciting offers; visit our website for details,” use a more straightforward approach: “Get 20% Off Your First Order! Call Now!” This direct messaging style ensures that your ad is impactful and easily comprehensible for anyone passing by. Use Bold Visuals Visual elements are crucial in making an ad memorable. Use bold imagery that complements your message without overwhelming it. Vibrant colors can catch the eye, while high contrast can make text pop against the background of a moving taxi. For example, a taxi ad promoting a restaurant might feature a large, mouth-watering image of a signature dish along with large print that reads, “Dine with Us Tonight!” Ensuring that key details, like contact information, are legible from a distance will make your message easier for viewers to absorb quickly. Make It Actionable A successful CTA encourages viewers to act immediately. The words you choose matter; use action-oriented verbs like “Call,” “Text,” or “Visit,” rather than vague suggestions. Rephrase statements like, “Join us for a great experience” to “Join the Fun! Text Us Now!” This type of language creates a sense of urgency and encourages immediate customer interaction rather than leaving them to think about it later. Consider the Logo and Brand Name While the CTA is the centerpiece of your taxi top advertisement, don’t neglect to include your brand name and logo. However, resist the urge to cramp too many elements into your design, as this could create clutter. Position your logo prominently—often in a corner—to enhance brand recognition without detracting from the main message. A well-placed logo ensures viewers know who is behind the enticing offer. Be Mindful of the Environment New York City is rich in different environments, from the hustle of Times Square to the calm of quieter neighborhoods. Tailor your messaging based on the location. For instance, a taxi advertising in a lively area might employ an energetic CTA, while an ad in a relaxed neighborhood could adopt a more understated tone. This contextual awareness amplifies your ad's effectiveness, allowing it to connect better with the immediate audience and increasing the chances of engagement. Final Thoughts In the fast-paced world of out-of-home (OOH) advertising—especially in a bustling city like New York—creating a succinct and bold call-to-action for taxi top ads is key. By understanding your audience, simplifying your messages, using compelling visuals, and making your CTA actionable, you can maximize the potential of this unique advertising format. Think of a taxi top ad as more than just an advertisement; it’s a prime opportunity to connect with individuals in a fleeting moment. With the right strategy, your succinct and bold CTA can create a lasting impression, helping your brand stand out amidst the urban frenzy. Embrace creativity, keep it simple, and continuously measure your success as you navigate this exciting advertising landscape!

New York City is a bustling hub filled with energy and life, and nothing symbolizes this better than the iconic yellow taxis weaving through its streets. With thousands of yellow taxis in NYC, these vehicles serve millions of passengers every day, making them a prime platform for advertisers. The tops of these taxis provide an excellent chance for brands to gain visibility in some of the city's busiest areas. Where should advertisers focus their efforts to get the most impact? This blog post dives into the neighborhoods with the highest taxi traffic and highlights the Upper East Side, Chelsea, and the Financial District as prime targets for advertising. Understanding Taxi Traffic in NYC Before diving into advertising, it's crucial to understand where taxi traffic is heaviest. Taxis are a critical part of New York City's transport system, especially in dense areas where public transport may not suffice. In neighborhoods with high taxi traffic, there is often more foot traffic, shops, restaurants, and cultural attractions, allowing brands to connect with diverse consumers daily. For instance, the Upper East Side sees a significant spike in taxi usage during weekends and holidays due to its concentration of luxury shopping and cultural landmarks, while Chelsea , known for its arts scene, experiences increased traffic during gallery openings and community events. Understanding these dynamics will help brands position their ads effectively. Upper East Side: Affluence Meets Activity The Upper East Side (UES) is one of NYC’s most affluent neighborhoods, featuring elegant brownstones and luxury boutiques. Notably, attractions like the Metropolitan Museum of Art draw both tourists and locals. In fact, during peak tourist seasons, visitor counts can reach upwards of 7.5 million annually at just this museum alone. Many UES residents are high-income earners who indulge in premium products and services. A study revealed that 70% of the area’s residents have a household income over $100,000, making it an ideal location for luxury brands. Taxi top ads in this area can effectively reach both affluent locals and tourists, capturing those interested in high-end dining or exclusive goods. For example, prominent brands like Chanel and Gucci have launched campaigns targeting this demographic, achieving impressive engagement rates that directly correlate with increased foot traffic during key shopping events. Chelsea: Art, Culture, and Traffic Flow Next is Chelsea, renowned for its vibrant art scene and diverse architecture. The High Line and its many contemporary art galleries draw a steady influx of visitors. On weekends, particularly during art openings, taxi demand can increase by 40%, highlighting the area's popularity. Chelsea's proximity to the Hudson River Park creates a busy atmosphere with people visiting nearby restaurants and events, further driving taxi usage. Advertisements in this area can effectively reach a culturally astute audience, as surveys show that 65% of Chelsea residents engage with arts-related events regularly. Financial District: A Hub of Business Activity The Financial District is another key area to consider for advertising. Home to Wall Street and major financial institutions, it bustles with professionals who rely on taxis for their daily commutes. With a workforce that contributes over $116 billion annually to the NYC economy, this neighborhood is a prime target for brands looking to connect with high-earning individuals. In this area, taxi top ads can effectively reach busy professionals who value convenience. Research indicates that 80% of individuals in this district have purchasing power driven by their high disposable incomes. Products that cater to their lifestyle, such as gourmet dining options or premium car services, resonate well with this audience. Moreover, tourist attractions like the New York Stock Exchange and the One World Trade Center also contribute to a constant flow of taxi traffic, ensuring that ads receive continuous exposure. Final Thoughts on NYC Taxi Traffic In a city that never sleeps, leveraging taxi top ads in high-traffic neighborhoods like the Upper East Side, Chelsea, and the Financial District is a smart move for brands looking to boost exposure. By understanding the local environment and demographics, businesses can tailor their messaging and better connect with their audience. Taxi tops can amplify your brand’s presence, turning heads and making lasting impressions. If you're interested in embedding your brand within the vibrant tapestry of New York City, consider taxi top ads as a powerful way to reach your target market. By focusing your strategy in these bustling neighborhoods, your ads will be positioned for maximum visibility. With the right approach, your brand will become part of the NYC landscape, creating memorable touches in the lives of residents and visitors alike. So gear up, refine your advertising strategy, and let the yellow taxi become a canvas for your urban storytelling in the heart of New York City’s iconic streets.

( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which they say will generate over three billion monthly impressions. The companies entered into an exclusive multi-year partnership with Ara and with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative Mobile Technologies (CMT). MTBOT is the largest yellow taxicab association in New York City. Through this partnership, SOMO will have access to up to 5,500 taxicabs to display advertising on top, currently representing over 65% market share of the total taxi tops in the city. “NYC’s taxi top advertising displays may be the most iconic and ubiquitous DOOH product in the United States,” said Gabriel Cedrone, CEO of GPO Vallas. “Through our partnership with Ara and the MTBOT, we are thrilled to bring our expertise together with our DNA of sustainability to create SOMO, the new branding for our car top network.” The idea is to jointly scale the digital car top ad network to the top U.S., Latin American and European markets with the goal of reaching more than 20,000 globally active displays. In addition to growing the size of the network, the companies are collaborating on next-generation car top display technology with a focus on sustainability and richer real time data for advertisers and city partners. “MOOH is experiencing a breakout moment,” said Jeff Cripe, CEO of Ara Labs. “We are excited to partner with GPO Vallas, whose 24+ years of OOH experience and leadership will be instrumental in growing Ara’s car top network from the largest in NYC to the largest in the world.” Ara’s car top network is already utilized by brands such as WalMart, Starbucks, FanDuel, Chase, and Louis Vuitton. GPO Vallas says it will double-down on sales efforts to U.S. based clients across all sectors as well as introduce the car top platform to its client base of international advertisers. The companies today announce that GPO Vallas’s US sales efforts will be led by Chief Revenue Officer and digital-out-of-home industry veteran Jamie Lowe. Ron Sherman, President of the Metropolitan Taxi Board of Trade (MTBOT) said “The partnership between MTBOT, CMM, Ara Labs, and GPO Vallas represents a major investment in the future of yellow taxicabs and the broader advertising landscape. By combining our extensive experience in the taxi industry with cutting-edge technology and global reach, we are delivering an unparalleled offering for advertisers. This collaboration not only enhances the visibility and impact of yellow cabs in NYC but also reinforces their enduring value as an integral part of the city’s vibrant transportation ecosystem”. GPO Vallas is a specialized OOH advertising company. For almost 25 years, the company has been a top player in the traditional OOH market and one of the most recognizable OOH companies in Latin America (LatAm), with presence in over 10 countries. Their focus is on the shared responsibility of creating cleaner and more livable urban environments for everyone. To achieve this goal, GPO Vallas designs and develops technological platforms that improve the quality of life for citizens while effectively addressing the pollution problems we face in our cities.