(In the News) Sustainable Innovation in Digital Out-of-Home (DOOH)

(Reposted and condensed from Screenverse blog, SOMO's programmatic partner)

New York, NY April 24, 2025–Sustainability isn’t just top of mind for consumers - it’s a priority for brands, too. As audiences become more environmentally conscious, advertisers are looking for ways to align their messaging with meaningful action. At Screenverse, we share that commitment. That’s why we’re proud to support a growing roster of digital out-of-home (DOOH) partners who are finding innovative, scalable ways to reduce environmental impact while delivering powerful campaigns.

As DOOH continues to grow - projected to hit $19 billion in global ad spend by 2025 - so does the opportunity to build a more sustainable foundation for the future of media. Here’s how our partners are driving impact through eco-friendly innovations, material efficiency, and purpose-driven technology

SOMO executed a campaign of Earth Month Facts during the month of April 2025 to educate the public on the virtues of environmental stewardship.

SOMO: Moving Media with a Mission

SOMO’s hybrid-electric, vehicle-based media platform brings DOOH to the streets of New York in a more sustainable way. With a 65% market share of Digital NYC Taxi Tops, SOMO navigates high-traffic urban areas, delivering dynamic campaigns with reduced emissions and maximum visibility.

• A 50% hybrid fleet (with more to come!) means lower fuel consumption and approximately 7,800 metric tons of carbon savings annually.

• 4,000 digital taxi tops are being treated with Titanium Dioxide (TiO2), a compound that degrades airborne pollutants such as Nitrogen Oxides (NOx), to help clean the air as taxis move through the city.

• As part of the GPO Vallas family, SOMO is expanding its hybrid fleet and supporting urban greenification initiatives to further reduce environmental impact.

  
  

"SOMO is committed to industry leadership surrounding cleaner air in cities and urban centers, with a vast well of success stories from the Latin American operations of GPO Vallas, our parent organization. We operate the largest digital taxi top network in NYC, which includes 1,000 hybrid-electric vehicles—one of the largest such fleets in the world,” says SOMO CRO Jamie Lowe. “Not only that, we've begun applying an air pollutant-scrubbing solution to our screens to passively pull contaminants from the air while circulating the city. And we're just getting started, so you can expect more to come from us."

SOMO is a standout example of how innovation in media and mobility can merge for environmental action on the road and in the air.

Targeting business decision-makers is turnkey with SOMO. The Green Media self-promo campaign targeted a conference dedicated to sustainability in advertising media in 2025.

Sustainability in Advertising: A Key Driver of Consumer Behavior

‍77% of consumers are more likely to purchase from companies committed to making the world a better place. Among younger audiences, the numbers are more substantial—80% of Millennials and 66% of Gen Z say sustainability directly influences their purchasing decisions.

For brands, the message is clear: aligning with sustainable media partners connects you with today’s values-driven consumers, leaving a lasting impression. Contact us to learn more about our custom inventory packages and audience-driven targeting strategies (like how many screens over-index against sustainable consumers). We’d be more than happy to help you turn green.