With over 100 billionaires and countless millionaires residing here, NYC is ripe for organizations to leverage out-of-home advertising, especially digital taxi top ads, to connect with affluent audiences. In this post, we will explore three compelling strategies that non-profits can implement to boost their visibility and influence donor behavior.

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

Learn more about SOMO's new TaxiTV product offerings on our Products & Solutions page. New York, NY — SOMO, a leader in digital taxi...

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...

New York, NY May 5, 2025–SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership...

During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and...

( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced...

New York City is a bustling hub filled with energy and life, and nothing symbolizes this better than the iconic yellow taxis weaving...

In the vibrant streets of New York City, where skyscrapers tower over bustling avenues, taxi tops serve as mobile billboards that grab...

In today's world, where environmental concerns are at the forefront, businesses are reassessing how they market themselves. Consumers are...

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the...