(In the News) SOMO and CMT Announce Strategic Partnership to Redefine the Taxi Advertising Experience
- SOMO Staff
- 4 days ago
- 3 min read
Learn more about SOMO's new TaxiTV product offerings on our Products & Solutions page.
New York, NY — SOMO, a leader in digital taxi top media, today announced a new strategic partnership with CMT, the premier in-car TaxiTV advertising platform, to create a unified, full-journey media solution for brands targeting dynamic, on-the-go urban audiences.
This powerful alliance brings together two of the most iconic and impactful touchpoints in the New York City’s taxi ecosystem: SOMO’s bold, high-visibility digital taxi tops that dominate the city’s streetscape and CMT’s immersive, passenger-facing TaxiTV screens inside the city’s iconic yellow cabs, delivering premium video content throughout the ride. Together, SOMO and CMT create a 360° media experience that engages consumers from curbside to destination, reinforcing New York City’s yellow taxi as both a symbol and as one of the most innovative advertising platforms in the world.
“We’re thrilled to partner with CMT to expand the value we provide advertisers,” said Jamie Lowe, Chief Revenue Officer at SOMO. “By integrating street-level visibility with in-ride engagement, we’re enabling brands to connect with audiences at every moment of the journey.”
CMT’s extensive in-car media network spans 5,600 passenger-facing screens across 10 major U.S. markets, including New York, Chicago, Boston, and San Francisco, delivering upwards of 20 million monthly impressions. With a 100% viewability and completion rate, 56% unaided recall, and advanced capabilities like geo-targeting and flexible scheduling, CMT’s platform ensures advertisers quality exposure and measurable results.
“CMT has been innovating in New York’s taxi industry for nearly two decades, and we know the enduring power of the yellow cab,” said Jason Poliner, Vice Chairman and President of CMT Group. “With SOMO’s eye-catching digital tops and our in-cab TaxiTV screens, we are elevating an established platform that already connects millions of riders and advertisers every day. From street to seat, this partnership takes innovation to the next level, giving brands unparalleled creative flexibility and reach in the taxi capital of the world.”
SOMO operates the largest digital taxi top media network in New York City, with 4,000 digital displays across a fleet of 2,000 iconic yellow taxis. As the newest U.S. venture from GPO Vallas—a prominent Latin American media group based in Mexico City—SOMO is actively expanding its footprint across the country. This collaboration with CMT marks a significant milestone in SOMO’s U.S. growth strategy.
The partnership enables synchronized messaging across both platforms, offering advertisers the ability to deliver cohesive campaigns featuring pre-roll video, promotions, or contextually relevant content based on time of day, location, or major city events. With this collaboration, New York’s yellow taxis remain at the forefront of both culture and innovation—offering brands a media stage as iconic as the city itself.
The SOMO x CMT partnership is now live and available for immediate campaign planning. Inventory is available directly through SOMO or programmatically via leading SSPs. For media kits, rates, or to schedule a consultation, contact info@somo.world.
About SOMO. SOMO is a New York City-based digital out-of-home (DOOH) company specializing in digital taxi top advertising. With 4,000 digital taxi top displays in New York City, SOMO provides advertisers with a bold, mobile platform to capture attention in the heart of the city. SOMO is a division of GPO Vallas, a family of Latin American media companies based in Mexico City, Mexico.
About CMT. CMT is a leader in in-car media innovation, operating a national network of TaxiTV video screens in taxis across 10 major cities. CMT’s platform offers brands a high-impact, anti-fraud, video advertising environment with unmatched engagement and completion rates.