Most trade show marketing budgets go to the booth. But the booth is where attendees act on decisions they've already made. In Las Vegas, those decisions are often made in the back of a cab on the way from the airport. The show is decided before the doors open 76% of trade show attendees decide which booths they'll visit before they ever walk into the convention center. They build a short list from the exhibitor app, emails, and whatever brands they've seen on the way in. If y

Las Vegas hosts thousands of conventions, trade shows, and corporate gatherings every year, drawing crowds from around the world. For businesses and event organizers, reaching these attendees effectively can make all the difference. With so many options available, choosing the right advertising method is key to standing out and making a lasting impression. This post explores the top five ways to connect with convention attendees in Las Vegas, starting with the most impactful:

Rendering of SOMO's newest media assets in Las Vegas. NEW YORK, NY — March 11th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company will deploy 1,200 new digital displays across 400 taxi vehicles , introducing both digital taxi top screens and its first-ever Digital Taxi Back Display format powered by patented transparent screen technology from Bumpr. Upon completion, SOMO will operat

The countdown has begun as the 2026 FIFA World Cup approaches, promising to be a historic event in the sports world. Held in June-July of 2026, this soccer tournament will break new ground as it is jointly hosted by the United States, Canada, and Mexico. With a record 48 teams competing, this edition is poised to showcase a broader range of global soccer talent than ever before. As we get closer to this major occasion, it is crucial to appreciate the event’s significance, po

With over 100 billionaires and countless millionaires residing here, NYC is ripe for organizations to leverage out-of-home advertising, especially digital taxi top ads, to connect with affluent audiences. In this post, we will explore three compelling strategies that non-profits can implement to boost their visibility and influence donor behavior.

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

Learn more about SOMO's new TaxiTV product offerings on our Products & Solutions page. New York, NY — SOMO, a leader in digital taxi...

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...

During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and...

( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced...

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the...