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Notes from SOMO
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The SOMO Blog
Maximizing Impact: How to Implement Creative Best Practices on Taxi Tops
During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and...
Rebecca Ulrich
Mar 132 min read
10
NYC's Most Iconic Vehicle: the Yellow Taxi. But Where to Start?
New York City is a bustling hub filled with energy and life, and nothing symbolizes this better than the iconic yellow taxis weaving...
SOMO Staff
Feb 163 min read
4
Saying Succinct & Bold in OOH
In the vibrant streets of New York City, where skyscrapers tower over bustling avenues, taxi tops serve as mobile billboards that grab...
SOMO Staff
Feb 163 min read
4
Going Green with Yellow Taxis
In today's world, where environmental concerns are at the forefront, businesses are reassessing how they market themselves. Consumers are...
SOMO Staff
Feb 163 min read
10
In the News
(In the News) Sustainable Innovation in Digital Out-of-Home (DOOH)
( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...
SOMO Staff
May 162 min read
5 views
SOMO and Reveal Announce Strategic Partnership to Elevate Digital Taxi Top Ad Campaign Measurement in New York City
New York, NY May 5, 2025–SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership...
SOMO Staff
May 52 min read
3 views
GPO VALLAS launches in U.S. with SOMO
( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced...
SOMO Staff
Feb 283 min read
17 views
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