Products & Solutions

SOMO Offerings

Digital Media At Eye Level

New York City
Digital Taxi Tops

An iconic feature of the New York City streetscape, yellow taxis have been intwined with the New York lifestyle for decades. Taxi top media offers the benefits of soaring above traffic, offering sight-line visibility even during intense traffic.

By the Numbers

2,000

Yellow Taxis

4,000

Digital Taxi Tops

SOMO delivers the largest digital taxi top network in New York City, with 4,000 digital displays across 2,000 yellow taxis. Our all-digital network allows us to focus on connecting brands and audiences with precision, combining the flexibility of digital media with the contextual precision of out of home media.

And for brands looking for added impact, SOMO offers a wide range of complimentary activation package options—all turnkey and ease to add on to any SOMO taxi top campaign.

SOMO's Las Vegas network, launched through our partnership with zTrip, delivers 850+ digital displays across 300+ taxis, spanning both digital taxi tops and digital taxi backs. Our all-digital network allows us to focus on connecting brands and audiences with precision, combining the flexibility of digital media with the contextual precision of out of home media.

And for brands looking for added impact, SOMO offers a wide range of complimentary activation package options—all turnkey and easy to add on to any SOMO taxi top campaign.

Las Vegas
Digital Taxi Tops & Taxi Backs

A constant presence on the Las Vegas Strip, taxis shuttle visitors between resorts, casinos, convention centers and the airport around the clock. Taxi top media offers the benefits of soaring above traffic, offering sight-line visibility even during intense traffic.

By the Numbers

300+

Taxis

850+

Digital Taxi Tops & Digital Taxi Backs

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Geofencing

Video Displays

Programmatic

SOMO offers complimentary geofencing opportunities for advertisers, allowing brands to drill down to neighborhoods, audience demographics, zip codes, or custom geofence parameters by request.

Audiences & Coverage

Video is permitted across SOMO's digital taxi top network, delivering even more memorable impact for brands for motion assets.

Programmatic campaigns are welcome on SOMO's network, with broad supply access across our partners of industry-leading SSPs and DSPs. Click the link below for more information about buying our media programmatically.

Programmatic Info

TaxiTV Digital Displays

Ideal for reaching a rider audience with high-value video media, TaxiTV digital displays flip the long dwell time of a taxi ride into opportunities for brands to reach consumers more directly—including audio capabilities.

By the Numbers

6,000

TaxiTV Vehicles

U.S. Media Markets

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Activation Products & Solutions

Vehicle Projections cast an illuminated visual along the flanks of a participating fleet of vehicles, with trackable performance metrics and eye-catching creative possibilities.
Digital LED Trucks offer brands a flexible, dedicated high-impact visual anchor that leaves an impact on pedestrians and drivers alike. These vehicles can be driven along custom routes, providing added exposure in areas of interest with maximum impact.
Delivering an eye-catching creative canvas for brands looking to fully saturate a media market, Wrapped Vehicles expand OOH campaign reach and impact.