About SOMO
About
The SOMO Story
SOMO is part of the GPO VALLAS family.
Launched in 2024 with the announcement of a new advertising partnership with New York City's Taxi & Limousine Commission, SOMO operates within the United States as the company's sustainable mobility venture.
For more information about GPO VALLAS, please visit the GPO VALLAS website.
SOMO
Pioneering a sustainable mobility future for New York City, with digital media that connects brands to key audiences atop one of the largest hybrid-electric yellow taxi fleets in the world.
With U.S. operations based in New York City, SOMO's team of advertising experts are led by CRO Jamie Lowe.
VIAVERDE
VIAVERDE is a global leader in urban transformation, integrating nature and innovation to create vibrant, functional, and sustainable spaces that enhance city life.
VIAVERDE has completed hundreds of transformative projects across the globe, redefining urban spaces and positively impacting millions of lives. Global operations are led by co-CEOs Fernando Oritz Monasterio and Don Allman.
SOMO Leadership
CEO
Gabriel Cedrone
Gabriel Cedrone is a seasoned executive with over 25 years of experience in international business, having held leadership positions in global companies such as Pepsi-Cola, Philip Morris, Warsteiner, and GPO VALLAS.
Gabriel began his career in the FMCG sector, where he spearheaded over 130 product launches worldwide in the food and beverage industry.
Transitioning to the media and advertising industry, Gabriel became the CEO LATAM of GPO VALLAS, an OOH media company operating in 12 countries across Latin America.
Chief Revenue Office
Jamie Lowe
A well known leader in the OOH/DOOH space, Jamie has 20 years experience leading out of home media sales teams. Most recently, he led the sales launch of one of the largest DOOH networks in the world, LinkNYC.
As Chief Revenue Officer of SOMO, Jamie leads a team of experienced media sales and account management professionals who collectively manage relationships with agencies and direct brands across the United States.