About SOMO
About
The SOMO Story
SOMO is part of the GPO VALLAS family.
Launched in 2024 with the announcement of a new advertising partnership with New York City's Taxi & Limousine Commission, SOMO operates within the United States as the company's sustainable mobility venture.
For more information about GPO VALLAS, please visit the GPO VALLAS website.
SOMO
Pioneering a sustainable mobility future for New York City, with digital media that connects brands to key audiences atop one of the largest hybrid-electric yellow taxi fleets in the world.
With U.S. operations based in New York City, SOMO's team of advertising experts are led by CRO Jamie Lowe.
VIAVERDE
VIAVERDE is a global leader in urban transformation, integrating nature and innovation to create vibrant, functional, and sustainable spaces that enhance city life.
VIAVERDE has completed hundreds of transformative projects across the globe, redefining urban spaces and positively impacting millions of lives. Global operations are led by co-CEOs Fernando Oritz Monasterio and Don Allman.
SOMO Leadership
Chief Executive Officer, GPO Vallas
Ulrick Noel
A well-known business builder and transformation leader in Latin America, Ulrick Noel has 20 years of experience spanning top-tier consulting and operating roles. He led Deloitte's Digital Transformation practice across LATAM, growing Deloitte Digital Mexico and founded Linio.com — at the time Mexico's largest e-commerce platform — as well as launching EasyTaxi across five countries.
As Chief Executive Officer of GPO Vallas, Ulrick leads one of Latin America's leading out-of-home media companies, guiding a team that is driving the digitization and growth of the group's OOH and DOOH networks and its relationships with agencies and brands across the region.