Rendering of SOMO's newest media assets in Las Vegas. NEW YORK, NY — March 11th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company will deploy 1,200 new digital displays across 400 taxi vehicles , introducing both digital taxi top screens and its first-ever Digital Taxi Back Display format powered by patented transparent screen technology from Bumpr. Upon completion, SOMO will operat

With over 100 billionaires and countless millionaires residing here, NYC is ripe for organizations to leverage out-of-home advertising, especially digital taxi top ads, to connect with affluent audiences. In this post, we will explore three compelling strategies that non-profits can implement to boost their visibility and influence donor behavior.

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

Learn more about SOMO's new TaxiTV product offerings on our Products & Solutions page. New York, NY — SOMO, a leader in digital taxi...