Rendering of SOMO's newest media assets in Las Vegas. NEW YORK, NY — March 11th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company will deploy 1,200 new digital displays across 400 taxi vehicles , introducing both digital taxi top screens and its first-ever Digital Taxi Back Display format powered by patented transparent screen technology from Bumpr. Upon completion, SOMO will operat

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the...