Las Vegas hosts thousands of conventions, trade shows, and corporate gatherings every year, drawing crowds from around the world. For businesses and event organizers, reaching these attendees effectively can make all the difference. With so many options available, choosing the right advertising method is key to standing out and making a lasting impression. This post explores the top five ways to connect with convention attendees in Las Vegas, starting with the most impactful:

Rendering of SOMO's newest media assets in Las Vegas. NEW YORK, NY — March 11th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company will deploy 1,200 new digital displays across 400 taxi vehicles , introducing both digital taxi top screens and its first-ever Digital Taxi Back Display format powered by patented transparent screen technology from Bumpr. Upon completion, SOMO will operat

Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the...