Taxi top advertising has a unique advantage: it reaches consumers close to retail locations. A study by the Outdoor Advertising Association of America (OAAA) reveals that 68% of individuals notice out-of-home ads while heading to shop. This data emphasizes the importance of targeting consumers exactly when they are most inclined to make purchases.

( Reposted and condensed from Screenverse blog, SOMO's programmatic partner ) New York, NY April 24, 2025–Sustainability isn’t just top...

During my two months at SOMO, I've spent a lot of time walking around NYC checking out the different campaigns running on our network and...

( Originally published on DailyDOOH on September 11, 2024 ) GPO Vallas, a leading Latin American OOH advertising company has announced...

( Reposted from New York Advertising Week 2024 ) Join us for an insightful conversation with SOMO’s newest leader as we dive into the...